Author Jon Acuff says in his book Start that everyone with a blog should be able to state what their blog is about in 30 words or less.
Acuff reasons that the only way to differentiate yourself in a world with millions of blogs is show clarity. Clarity gives context which is essential to getting people to want to read what you have to say.
This is something that I have struggled with since I started my blog. I have a hard enough time explaining Blog by Bake in 300 words, how am I supposed to do it in 30? How can I describe a blog that talks about sleepwalking one day and cures to choking under pressure the next?
After giving it some thought, here is what I have come up with.
A daily mix of funny and thought provoking posts made to help us look at how we got here, where we are going and give thanks for everything in between.
I know that my explanation will likely change as my blog continues to grow and form, but I feel that it is a pretty good start.
How would you describe Blog by Bake? Give me your best 30 word explanation in the comments section below.