Here’s One Way To Be Original

In today’s world we often feel like every unique idea has already been thought of and acted upon. Being original is tough.

Here’s one way to stand out from the crowd…use smoke bombs.

When getting married, most people announce their ‘save the date’ via email or Facebook. It is not uncommon to see a posting on Instagram from the happy couple or to receive a refrigerator magnet with the wedding’s date and location. While all of those things are great, they are hardly original.

My buddy Dorrell is not like most people, so it should come as no surprise that he chose a different route when telling friends and family his wedding date. While most people are showing their love with emoji, Dorrell is using smoke bombs. Check it out his video…

I love that the video starts off dramatic but quickly changes to funny. In the first few seconds, you wouldn’t be shocked to hear a voice over with a deep-baritone saying, “In a world with one wedding to end all weddings…”, but by the end, you expect to see the screen filled with the words, “from the makers of Dumb and Dumber.”

The video is outside the box, unique and memorable.

Again, there is nothing wrong a cookie-cutter idea like announcing your wedding date on Facebook, but if you want to be original, take a page from Dorrell’s book and use smoke bombs.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s